Flexible pricing that fits you.
All-in-one GTM platform. 25+ data providers. No hidden fees.
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IcePanelFree
Try Cleanlist with no credit card. Great for testing the platform.
$0/mo
Free forever, no card
$0/mo
Free forever, no card
Fixed at 30 credits
30 credits a month
30 verified emails, or 3 phone numbers
30 credits a month
30 verified emails, or 3 phone numbers
Seats1 seat included on Free. Upgrade to add teammates.1 includedIncluded:
- Enrichment from 25+ providers
- Chrome Extension
- Credit Rollover
- Manual Entry
- Export CSV
- 100 Leads per list
Starter
For founders and small teams getting started with outbound.
$79/mo
billed monthly · +$20 per extra seat
$59/mo
billed annually · +$15 per extra seat
$149/mo
billed monthly · +$20 per extra seat
$112/mo
billed annually · +$15 per extra seat
1 credit = 1 verified email10 credits = 1 phone11 credits = 1 full contact (email + phone)Seats2 seats included. Add more anytime, extra seats are $20/mo each.2 included1,500 credits a month
1,500 verified emails, or 150 phone numbers
18,000 credits a year
18,000 verified emails, or 1,800 phone numbers
3,000 credits a month
3,000 verified emails, or 300 phone numbers
36,000 credits a year
36,000 verified emails, or 3,600 phone numbers
Everything in Free, plus:
- 2 free seats
- AI Search
- CSV Upload
- Find People
- Sales Navigator
- AI Agents (Basic)
- 2,500 Leads per list
Pro
RecommendedFor sales teams scaling outbound campaigns and pipeline.
$229/mo
billed monthly · +$20 per extra seat
$172/mo
billed annually · +$15 per extra seat
$339/mo
billed monthly · +$20 per extra seat
$254/mo
billed annually · +$15 per extra seat
$449/mo
billed monthly · +$20 per extra seat
$337/mo
billed annually · +$15 per extra seat
1 credit = 1 verified email10 credits = 1 phone11 credits = 1 full contact (email + phone)Seats5 seats included. Add more anytime, extra seats are $20/mo each.5 included5,000 credits a month
5,000 verified emails, or 500 phone numbers
60,000 credits a year
60,000 verified emails, or 6,000 phone numbers
7,500 credits a month
7,500 verified emails, or 750 phone numbers
90,000 credits a year
90,000 verified emails, or 9,000 phone numbers
10,000 credits a month
10,000 verified emails, or 1,000 phone numbers
120,000 credits a year
120,000 verified emails, or 12,000 phone numbers
Everything in Starter, plus:
- 5 free seats
- CRM Import & Integrations
- API Access
- Native CRM Sync
- Priority Support
Scale
For growth teams running heavy enrichment at scale.
$599/mo
billed monthly · +$20 per extra seat
$449/mo
billed annually · +$15 per extra seat
$799/mo
billed monthly · +$20 per extra seat
$599/mo
billed annually · +$15 per extra seat
$1,999/mo
billed monthly · +$20 per extra seat
$1,499/mo
billed annually · +$15 per extra seat
$3,899/mo
billed monthly · +$20 per extra seat
$2,924/mo
billed annually · +$15 per extra seat
1 credit = 1 verified email10 credits = 1 phone11 credits = 1 full contact (email + phone)Seats10 seats included. Add more anytime, extra seats are $20/mo each.10 included15,000 credits a month
15,000 verified emails, or 1,500 phone numbers
180,000 credits a year
180,000 verified emails, or 18,000 phone numbers
20,000 credits a month
20,000 verified emails, or 2,000 phone numbers
240,000 credits a year
240,000 verified emails, or 24,000 phone numbers
50,000 credits a month
50,000 verified emails, or 5,000 phone numbers
600,000 credits a year
600,000 verified emails, or 60,000 phone numbers
100,000 credits a month
100,000 verified emails, or 10,000 phone numbers
1,200,000 credits a year
1,200,000 verified emails, or 120,000 phone numbers
Everything in Pro, plus:
- 10 free seats
- Playbooks
- AI Agents (Advanced)
- Analytics Dashboard
- Volume credit rates
How credits work.
- People and company search0no chargeUnlimited, on every plan
- Validation0.510,000 checks
- Verified work email15,000 emails
- AI qualification51,000 leads
- Direct dial10500 dials
- Email and direct dial together11454 contacts
- A lookup that finds nothing0no chargeNever billed, on any plan
Compare the plans, row by row.
| Feature | Free$0/mo | Starter$79/mo | Pro$229/mo | Scale$599/mo |
|---|---|---|---|---|
| Credits a month | 30 | 1,500 to 3,000 | 5,000 to 10,000 | 15,000 to 100,000 |
| One shared team wallet | Included | Included | Included | Included |
| Credit rollover | Included | Included | Included | Included |
| Seats included | 1 | 2 | 5 | 10 |
| Extra seats | Not included | $20 a month | $20 a month | $20 a month |
| Volume credit rates | Not included | Not included | Not included | Included |
| Annual billing, 25% off | Not included | Included | Included | Included |
| People and company search | Free, unlimited | Free, unlimited | Free, unlimited | Free, unlimited |
| Waterfall across 25+ providers | Included | Included | Included | Included |
| Verified work email, 1 credit | Included | Included | Included | Included |
| Direct dial, 10 credits | Included | Included | Included | Included |
| Email and direct dial, 11 credits | Included | Included | Included | Included |
| Validation, 0.5 credits | Included | Included | Included | Included |
| AI qualification, 5 credits | Included | Included | Included | Included |
| A lookup that finds nothing | Never billed | Never billed | Never billed | Never billed |
| AI Search | Not included | Included | Included | Included |
| Find People | Not included | Included | Included | Included |
| Sales Navigator | Not included | Included | Included | Included |
| Leads per list | 100 | 2,500 | 2,500 | 2,500 |
| Manual entry | Included | Included | Included | Included |
| Export to CSV | Included | Included | Included | Included |
| Upload a CSV | Not included | Included | Included | Included |
| Chrome extension | Included | Included | Included | Included |
| AI Agents | Not included | Basic | Basic | Advanced |
| Playbooks | Not included | Not included | Not included | Included |
| Analytics dashboard | Not included | Not included | Not included | Included |
| Two-way sync, HubSpot | Not included | Not included | Included | Included |
| Two-way sync, Salesforce | Not included | Not included | Included | Included |
| Two-way sync, Pipedrive | Not included | Not included | Included | Included |
| One way out to Outreach | Not included | Not included | Included | Included |
| One way out to Salesloft | Not included | Not included | Included | Included |
| One way out to Lemlist | Not included | Not included | Included | Included |
| CRM import | Not included | Not included | Included | Included |
| MCP server† | Not included | Included | Included | Included |
| Public REST API† | Not included | Not included | Included | Included |
| Email support | Included | Included | Included | Included |
| Priority support | Not included | Not included | Included | Included |
| Start on a plan | Start free trial | Start free trial | Start free trial | Start free trial |
† The two things the 14-day Scale trial does not include. Every other row above is open during the trial, and both of these open the moment you are on a paid plan that carries them.
Replace 10 tools with 1.
-
Search the whole market
Replaces Apollo, RocketReach and LeadIQ.
Filter on title, seniority, revenue, funding stage and headcount growth, then pull every decision maker inside the account. Search costs zero credits on every plan, including Free.
- Replaces list price of
- $147–$357per month. Apollo Basic to Organization at its three-seat minimum, billed annually.
-
Fill in the email
Replaces Clay’s waterfall and ZoomInfo credits.
One credit for a verified work email however many of the 25+ providers it took, keys included, and nothing at all for a miss. On our published 500-lead test: 98% email, 85% direct dial.
- Replaces list price of
- $185–$495per month. Clay Launch to Growth, billed monthly, before any provider key you still have to bring.
-
Get the phone number
Replaces Kaspr and Seamless.AI.
Mobile and direct dial come out of the same waterfall and the same team wallet as email. No second phone subscription, no seat minimum, and the Chrome extension draws on that wallet too.
- Replaces list price of
- $65–$99per user, per month. Kaspr Starter to Business, billed monthly. Seamless.AI publishes no price at any tier.
-
Write it into the CRM
Replaces Surfe.
Two-way OAuth with HubSpot, Salesforce and Pipedrive. Overwrite is decided per mapped field, so a blank value never replaces something real. No managed package, no AppExchange.
- Replaces list price of
- $78per user, per month. Surfe Essential at $49 plus the $29 CRM connector, which they sell as a separate module.
-
Ask it anything, then run it again
Replaces the Clay table nobody wants to inherit.
Ask a question about every row and get a column back at 5 credits a lead. Chain search, enrichment, scoring and CRM write-back into one playbook with conditional routing.
- List price
- Counted once, with the waterfall.Clay bills tables, AI columns and enrichment out of the same data credits. So do we, out of the same wallet.
-
Works with what you keep
Delivers into Outreach, Salesloft and Lemlist.
Cleanlist does not send email. Keep the sequencer you already run: enriched, verified contacts land in the campaign you pick, with no CSV in between.
- Kept, not replaced
- Your sequencer stays where it is.Outreach, Salesloft and Lemlist stay on your invoice. The enrichment in front of them is the part that moves.
Competitor figures are each vendor’s own published list price for the tier named, checked between 7 and 21 August 2026. See the waterfall
The questions that decide it.
How does credit-based pricing work?
You pay per result. A verified work email is 1 credit, a direct dial 10, both together 11, a validation 0.5 and an AI qualification 5. Search costs nothing, and a lookup that finds nothing is never billed.
What's the difference between Free and Starter plans?
Volume and reach. Free is 30 credits a month, one seat and 100 leads per list. Starter is $79 for 1,500 credits and two seats, and adds AI Search, CSV upload, Find People and Sales Navigator.
Do I get waterfall enrichment on all plans?
Yes. Every plan, Free included, runs the same 25+ provider waterfall against the same 98% verified work email spec. Plans differ on volume, seats and the tools around the waterfall, never on the data itself.
Can I use all integrations on every plan?
No. CSV export is on every plan and CSV upload opens on Starter. Two-way CRM sync with HubSpot, Salesforce and Pipedrive, one-way delivery to Outreach, Salesloft and Lemlist, and the public REST API all open on Pro.
How does the Playbook Builder work?
It is the visual automation engine on the Scale plan. Build a workflow out of enrichment, verification, deduplication, CRM sync, ICP scoring and conditional steps, then run it on demand or on a schedule.
What if I run out of credits mid-month?
Move to a higher credit option on the plan you are already on, or upgrade a tier. We warn you at 80% and again at 90% of the balance, so running dry is never a surprise.
Is there a free trial or setup fee?
Every new workspace starts on Scale for fourteen days: 250 credits, three seats, no card. There are no setup fees and no contracts. After that, Free is $0 for 30 credits a month, for as long as you want it.
What makes Cleanlist different from Apollo or ZoomInfo?
They sell a seat on a fixed database. Cleanlist charges for results out of a live 25+ provider waterfall, drawn from one shared team wallet, so an idle seat and an empty lookup both cost zero.
Gain full access for 14 days.
250 credits, 3 seats, 14 days. No card required. Access to every feature except public API & MCP.