B2B Data Tool Acquisitions and Shutdowns in 2026 (Verified Changelog)

Last updated: August 7, 2026. Last verified: August 7, 2026. Every entry below was re-checked against a primary source (a company press release, an SEC filing, or the company's own announcement) on that date. This page is maintained rather than republished: entries are re-checked, the changelog below records what moved, and the verification date is updated as deals close or new market events land. Where only a secondary source exists, the entry says so.

What changed on this page, and when?

Two things changed between August 2 and August 7, 2026: Zoom's acquisition of Common Room is now confirmed closed, and ZoomInfo reported Q2 2026 results carrying a $650.5 million goodwill impairment. Every other entry was re-checked against its primary source on August 7, 2026 and is unchanged. The changelog below is dated so a returning reader can see what moved without re-reading the page.

• August 7, 2026. Common Room moved from "agreed, close pending" to closed. Zoom's own blog now states: "The transaction closed in July 2026, and we welcomed Common Room CEO Linda Lian and the Common Room team to Zoom." Zoom's newsroom release, the source this page originally cited, still carries the older "expected to close in the coming weeks" wording.
• August 7, 2026. Added ZoomInfo's Q2 2026 results, reported August 5, 2026, sourced to ZoomInfo's Form 8-K exhibit and Form 10-Q on SEC EDGAR.
• August 7, 2026. Added Unify's June 24, 2026 self-serve pricing launch to the independence section, replacing a Series B-only description.
• August 7, 2026. Re-verified Pocus, Warmly, Persana, Clado, Clodo, Seam AI, Qualified and Clearbit against their primary sources. No change to any of them.
• August 2, 2026. Page published, covering seven tools that changed hands or shut down between December 2025 and August 2026, plus two earlier events that still shape 2026 shortlists.

Which B2B data and AI GTM tools were acquired or shut down in 2026?

Seven B2B data, signal, and prospecting tools changed hands or shut down between December 2025 and August 2026: Pocus, Persana AI, Warmly, Common Room, Seam AI, Clado, and Qualified. Five of those seven were announced in the four months between March 19 and July 21, 2026. The table below adds two earlier events that still shape 2026 shortlists (the Clari and Salesloft merger, and HubSpot's purchase of Clearbit), and lists the primary source that documents each one. As of August 7, 2026, Clado's wind-down is the only entry with no published date at all; every other row carries a dated announcement from the acquirer or the acquired company, and three have a publicly confirmed close. ZoomInfo is not in this table because it was not acquired and did not shut down, but its Q2 2026 results are covered further down because they are the largest dated market event in this category since this page was published.

Did Apollo acquire Pocus?

Yes, Apollo.io acquired Pocus, announced on March 19, 2026 in a release distributed via PR Newswire with a San Francisco dateline. Financial terms of the deal were not disclosed. Apollo's release describes Pocus as "an enterprise-grade revenue intelligence platform that helps teams turn buying signals into prioritized action," surfacing "CRM signals, behavioral data and other high-impact opportunities," and names Asana, Canva and Monday.com as Pocus customers. Apollo CEO Matt Curl said in that release that "Pocus is a natural complement to Apollo's platform, bringing powerful AI-driven signal intelligence, recommendations, and intelligent workflows that enable teams to execute with greater precision and speed." Pocus co-founder and CEO Alexa Grabell published a matching announcement the same day confirming the Pocus team was joining Apollo.

Can you still buy Pocus as a standalone product?

No, Pocus is no longer sold as a standalone product. As of August 7, 2026, pocus.com carries a banner reading "Thrilled to announce today, Pocus is joining Apollo" and replaces its purchase path with "Join Waitlist" calls to action, alongside a login for existing customers. There is no visible self-serve signup or pricing page. Pocus's own March 19, 2026 announcement told existing customers "Your workflows stay exactly as they are. Your data stays exactly as it is," said "for now, nothing changes in the platform," and did not publish a sunset date. Neither Apollo nor Pocus has published a migration timeline or a roadmap for when Pocus capabilities land inside Apollo, so current Pocus customers should treat the integration schedule as unannounced.

Did HubSpot buy Warmly?

Yes, HubSpot acquired Warmly, announced by Warmly on June 30, 2026 in a post titled "Warmly Is Joining HubSpot." Financial terms were not disclosed. Warmly's announcement describes its Inbound Agent, TAM Agent, Context Graph, Signals and data capabilities as what it brings to HubSpot. HubSpot is the second CRM vendor to buy an AI-native GTM company in 2026: Salesforce completed its Qualified acquisition on April 1, 2026. Warmly's own announcement remains the only primary source for this event, and on a re-check on August 7, 2026 it carried no update, no deal terms and no integration timeline.

What happens to Warmly customers now?

Nothing changes immediately for existing Warmly customers, according to Warmly's own June 30, 2026 announcement. The post states verbatim: "Today, your existing contract, pricing, account team, product experience, and integrations remain unchanged." Warmly describes the longer-term ambition as making the product "even more powerful for our customers by connecting our context and agent capabilities across HubSpot's customer platform," which points toward eventual convergence with HubSpot. The announcement does not give a wind-down date and does not say whether Warmly will keep selling to new customers who are not on HubSpot. If you are evaluating Warmly today and you do not run HubSpot as your CRM, raise that unanswered question with their sales team before signing a multi-year contract.

Did Zoom acquire Common Room?

Yes, Zoom acquired Common Room and the deal has closed. Zoom announced a definitive agreement on July 2, 2026, and Zoom's own blog post on the acquisition now states: "The transaction closed in July 2026, and we welcomed Common Room CEO Linda Lian and the Common Room team to Zoom." Financial terms were not disclosed. Zoom's announcement describes Common Room as a product that "unifies first-party data across CRM, product, marketing, and engagement systems with real-world buying signals," names Atlassian, Anthropic, Autodesk, Notion, Okta and Snowflake as customers, and says "its RoomieAI agents handle account and contact research, message personalization, and prospecting." Zoom positions the acquisition as an extension of Zoom Revenue Accelerator. Common Room CEO Linda Lian said: "With Zoom's scale, resources, and global reach, we'll be able to accelerate our roadmap while continuing to serve and innovate for our customers."

One detail matters if you are verifying this yourself. As of August 7, 2026, Zoom's newsroom release still carries the original wording, "The transaction is expected to close in the coming weeks, subject to customary closing conditions," while Zoom's blog post carries the closing confirmation. Two pages on the same company's domain disagree, and the newsroom one is the version most roundups cite. This page originally cited the newsroom URL, which is why it said "close pending" until August 7, 2026. Both URLs are in the references below.

Is Common Room still operating after the Zoom acquisition?

Yes, Common Room is still operating and publishing under its own brand after the close. As of August 7, 2026 the Common Room blog was posting several times a week, with entries dated August 6, 2026 ("How to Find the Real Buying Committee Behind Your Hot Accounts"), August 5, 2026, August 3, 2026 and July 31, 2026. There is no post about the Zoom acquisition anywhere on the Common Room blog. For a buyer, that combination is the useful part: the acquired company's own site is silent on its acquisition while the acquirer's blog is the only place the close is recorded. If you check only the vendor you are buying from, you will not learn that it now has a parent. Zoom has not published a Common Room roadmap, migration timeline or pricing change as of August 7, 2026.

Is Clado shutting down?

Clado's people search platform and API are being wound down, but the notice exists in only one place and Clado has not published it on its own properties. The statement appears on Clodo's API page and reads: "From now on, Clodo will be handling People Search requests and services for Clado users, as the Clado team shuts down their people search platform and API." As of August 7, 2026, clado.ai still presents itself as a fully operational product with live signup and no shutdown banner, marketing "800M+ profiles," "60B+ records," "640M+ emails" and "105 AI agents," and docs.clado.ai still carries no shutdown, sunset or deprecation notice of any kind. Clodo's own page says its replacement API "will be releasing in the coming weeks, with priority for existing Clado users," so the successor product is not fully shipped either. No shutdown date has been published anywhere by either company. Treat this as announced by the successor, unconfirmed by Clado, and confirm directly before building on the Clado API.

Is Persana still around?

Persana AI sunset its platform on May 2, 2026, though the persana.ai website is still live as of August 7, 2026. Persana's own migration guide documents a 30-day access window from April 1 to May 1, 2026 for customers to export data, lists "May 2, 2026: Persana platform sunset. All remaining data permanently deleted," and states that "after May 1, 2026, all data on the Persana platform will be permanently deleted and cannot be recovered." A companion Persana post, "Exciting News: Our Next Chapter," announced that Persana was joining forces with Rox. The persana.ai marketing site remains online with a banner reading "Exciting news: Our next chapter: We're joining forces with Rox" and working demo-booking links, which is why some 2026 tool roundups still list Persana as available. Check the migration guide, not the homepage.

Who acquired Seam AI?

Clarify acquired Seam AI, announced on July 21, 2026 in a post on clarify.ai titled "Welcoming Seam AI to Clarify (and announcing Signals)." Financial terms were not disclosed. Clarify's post describes Seam as an AI-native account-based marketing platform that monitored "funding events, hiring plans, buying intent, website engagement, champion movement, and dozens of other indicators" to spot companies entering a buying cycle, and names Zapier, GoFundMe, Drata and Betterment as Seam customers. Clarify says it will fold the technology into a new product called Clarify Signals, "available later this year." GeekWire reported that Seattle-based Clarify had raised $22.5 million across its seed and Series A rounds before the deal, that five Seam employees joined including Seam co-founder and CEO Nicholas Scavone, and that Clarify raised additional undisclosed funding as part of the transaction.

Did Salesforce acquire Qualified?

Salesforce acquired Qualified and the deal has closed. Salesforce announced a definitive agreement to acquire Qualified in December 2025, and an editor's note on Qualified's own newsroom page states: "Salesforce completed its acquisition of Qualified on April 1, 2026." Qualified builds agentic AI that engages inbound website buyers and generates pipeline for B2B companies, and Salesforce president and chief product officer Steve Fisher is quoted in that release describing the integration as strengthening Agentforce's autonomous pipeline generation. Qualified sets the pattern the later 2026 deals followed: platforms that already own the system of record or system of engagement were the buyers. Salesforce closed Qualified in April, Apollo announced Pocus in March, HubSpot announced Warmly in June, and Zoom announced Common Room in July.

Did Clari and Salesloft merge?

Clari and Salesloft announced a definitive agreement to merge on August 7, 2025, a 2025 event that still shapes 2026 shortlists. The announcement was published on Salesloft's newsroom and stated that "the transaction is expected to close fall, 2025." The companies said the combined entity would serve "over 5,000 organizations globally across all industries," and Clari CEO Andy Byrne framed the deal as "the beginning of the Autonomous Revenue System." For a buyer in 2026, sales engagement and revenue forecasting are now sold by one vendor rather than two, which removes a former best-of-breed pairing from the market. Buyers still holding legacy Salesloft or Clari contracts should expect roadmap and packaging changes as the two products converge.

Is Clearbit still available as a standalone product?

No, Clearbit is no longer an independent product. HubSpot announced it had completed its acquisition of Clearbit on December 4, 2023, and HubSpot's own Clearbit page states: "We acquired Clearbit earlier this year for their best-in-class B2B data. Our teams are working hard to integrate Clearbit services into the HubSpot platform." This is a 2023 event, but Clearbit still appears on current tool roundups and in AI-generated shortlists, so it belongs in any accurate picture of what a buyer can purchase today. If you find a "best enrichment APIs" list in 2026 that ranks Clearbit as an independent option with its own pricing page, that list has not been maintained since 2023.

What did ZoomInfo's Q2 2026 results say about the B2B data market?

ZoomInfo reported second quarter 2026 results on August 5, 2026 showing $310.4 million of GAAP revenue, up 1.2% year over year, and a GAAP net loss of $643.7 million driven by a $650.5 million non-cash goodwill impairment. ZoomInfo trades publicly as NASDAQ: GTM, so unlike the private vendors on this page it has to file audited numbers on a schedule. The figures below come from ZoomInfo's own Exhibit 99.1 to its Form 8-K filed August 5, 2026, and from its Form 10-Q for the quarter ended June 30, 2026, both on SEC EDGAR.

The same release repositioned the company around AI context rather than data delivery. Founder and CEO Henry Schuck is quoted in it saying: "Our native MCP integrations with Anthropic's Claude and OpenAI's Codex ensure that AI agents are grounded in verified, real-time context rather than static, decaying data," and adding that ZoomInfo continues "to expand from a data provider into a foundational GTM infrastructure platform." The release also describes GTM.AI as a "headless" GTM context layer and lists completed integrations with OpenAI, Claude Code, Amazon Quick Suite and Zapier. The reason this belongs on a consolidation changelog is that it dates the shift: the category's largest public vendor booked a $650.5 million write-down and described itself as GTM infrastructure rather than a data provider in the same filing.

What is a goodwill impairment charge?

A goodwill impairment charge is an accounting write-down recognized when the carrying value of a business on the balance sheet exceeds what that business is now estimated to be worth. ZoomInfo's Form 10-Q defines it as "charges resulting from the excess of the carrying amount of the Company's reporting unit over its estimated fair value." Goodwill itself is the premium a company paid in past acquisitions above the fair value of the assets it bought. Writing it down says the acquirer now expects less from those past purchases than it did when it made them. ZoomInfo's 10-Q gives three stated causes for the Q2 2026 test: "a sustained decrease in the Company's stock price, industry considerations, and a decline in planned revenues and earnings as a result of key changes in strategy."

Here is what an impairment does not say. It is non-cash: the $650.5 million appears as an add-back in ZoomInfo's cash flow statement, and the company still generated $87.3 million from operations and $107.3 million of unlevered free cash flow in the same quarter. It is not a bankruptcy signal, not a shutdown, and not a statement about whether the product works, whether match rates changed, or whether support will answer your ticket. It is a backward-looking revaluation of past acquisitions. The forward-looking numbers in the same release actually moved up: ZoomInfo raised full-year 2026 revenue guidance to $1.207 billion to $1.217 billion from $1.185 billion to $1.205 billion.

What should you ask ZoomInfo before renewing after its Q2 2026 write-down?

Ask about account team continuity, contract structure and exit terms, because those are the three things ZoomInfo's own filings show are in motion. The 10-Q states that on May 5, 2026 ZoomInfo's board approved a restructuring program entailing "a global reduction in force of approximately 600 employees, impacting approximately 20% of the Company's headcount as of the end of the first quarter of 2026," expected to be "substantially complete by the end of 2026." A reduction on that scale is a fair reason to ask who owns your account in six months and what your support response times are contractually, rather than aspirationally.

Four concrete questions, each tied to a published figure:

1. Who is my account team after the restructuring completes? The program is not finished until the end of 2026, per the 10-Q.
2. Is my renewal priced the same way as my current contract? ZoomInfo's Q2 2026 release describes GTM.AI as an API and Model Context Protocol layer. Ask in writing whether agent or API consumption is billed differently from seats, and get the unit and the overage rate named.
3. What happens to my exported data if I leave? Persana gave its customers 30 days before permanent deletion in 2026. Thirty days is normal notice and a short time to rebuild.
4. What is my renewal uplift capped at? ZoomInfo defines net revenue retention as the annual contract value of a customer cohort at the end of twelve months divided by its value at the start. At 89%, that cohort spent 11% less than it did a year earlier, which is a real negotiating fact.

None of that is a reason to rule ZoomInfo out. A $650.5 million impairment and a raised revenue guide arrived in the same release, and both are true. It is a reason to put the answers in the contract instead of the sales call.

Which signal and outbound platforms are still independent?

Unify is still independently owned and has published no acquisition, following the absorption of Pocus, Warmly and Common Room inside a four-month span. Unify announced a $40 million Series B led by Battery Ventures on June 12, 2026, with participation from the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project and Capital49, per Unify's own announcement. Unify then moved down-market: on June 24, 2026 it announced self-serve signup with "Plans start at $20/mo," alongside claims of 1.1 billion or more searchable contacts, 65 million or more companies, and 40 or more signal and data vendor partners. A vendor opening a self-serve tier is doing the opposite of winding down, which is a useful counter-signal when you are assessing who is still investing. Cleanlist, which publishes this page, is also independent and has not been acquired. This list only covers vendors named elsewhere on this page: absence of an acquisition notice for any other tool is not evidence, so verify each one yourself using the checks in the next section. Independence describes ownership only. A tool inside HubSpot or Zoom may well be the right choice if you already live in that platform.

Why did so many AI GTM tools get acquired in 2026?

The 2026 acquisitions share one shape: Apollo, HubSpot, Salesforce, Zoom and Clarify each already owned a system of record or a system of engagement, and each bought a company whose product interpreted buying signals. None of those five deals disclosed financial terms. That matters for a shortlist because the contact-data layer of the market (databases, waterfall enrichment, verification) saw no comparable consolidation in 2026, while the signal-and-agent layer saw five deals in five months. A standalone signal vendor is hard to defend once a platform with distribution bundles the same capability into a product the buyer already pays for.

What should you do if you are shortlisting a GTM tool right now?

Check acquisition status before you compare feature lists, because a live marketing site proved to be a poor indicator across every 2026 deal on this page. Five concrete practices follow, each drawn from a specific event documented above.

Check every page the company owns, not just the homepage. Persana's marketing site was live on August 7, 2026 while its platform had been sunset since May 2. Clado's site showed no shutdown notice while its successor Clodo said the Clado API was being retired. And Zoom's newsroom and Zoom's blog disagreed with each other about whether the Common Room deal had closed, on the same day, on the same domain. One page carrying stale wording is normal. Read at least two.

Ask for the migration commitment in writing. Warmly, Pocus and Common Room have all told customers that nothing changes today, and none of the three has published a date after which something does change. If you are signing anything longer than twelve months, ask what notice you get, and what happens to your data and your price if that answer changes.

Assume acquired tools bend toward their parent's platform. Warmly inside HubSpot, Qualified inside Salesforce and Common Room inside Zoom will each be most valuable to customers already on that platform. If you run a different CRM, weigh how much of the product's value depends on integrations the acquirer has little incentive to prioritize.

Separate the data layer from the signal layer in your evaluation. Five signal-and-agent vendors were acquired between March and July 2026 and no comparable contact-data vendor was. Buying both from one vendor is convenient, and it also concentrates your risk in the half of the market that just consolidated.

Export your data on a schedule. Persana gave customers a 30-day window between April 1 and May 1, 2026, after which remaining data was permanently deleted and could not be recovered. Thirty days is a normal amount of notice and a short time in which to rebuild a workflow.

How can you check whether a tool is still independent?

You can check whether a tool is still independent using four sources, in this order, in preference to any roundup article. First, the vendor's own newsroom or blog, which is where Warmly, Pocus, Persana and Clarify all published their announcements. Second, the acquirer's newsroom, blog and investor relations pages, which is where terms and close dates appear when they are disclosed at all. Check more than one of them: Zoom's blog confirmed the Common Room close in July 2026 while Zoom's newsroom release still said "expected to close in the coming weeks" on August 7, 2026. Third, the product's docs and changelog, where deprecations usually surface before marketing pages update. Fourth, the signup and pricing flow: a waitlist standing where a checkout used to be, as on pocus.com on August 7, 2026, is a strong public signal that a standalone product has stopped selling. For public companies there is a fifth and better source, the SEC filings themselves, which is where ZoomInfo's Q2 2026 impairment and restructuring numbers on this page come from.

Which of the 2026 acquisitions have actually closed?

Three of the 2026 acquisitions on this page have a publicly confirmed close: Salesforce and Qualified (completed April 1, 2026, per an editor's note on Qualified's newsroom page), Zoom and Common Room (closed July 2026, per Zoom's own blog post on the acquisition), and HubSpot and Clearbit (completed December 4, 2023, per HubSpot's own announcement, included here as the 2023 precedent). Apollo and Pocus, HubSpot and Warmly, and Clarify and Seam AI were each announced as completed acquisitions by the acquired company or the acquirer, with terms undisclosed and no separate closing announcement. As of August 7, 2026 no 2026 deal on this page is still openly pending. Clado's wind-down has no published date at all, which is the one genuinely unresolved status here.

FAQ

Which AI GTM tools were acquired in 2026?

Five AI GTM tools were acquired in 2026: Pocus (by Apollo.io, announced March 19, 2026), Qualified (by Salesforce, completed April 1, 2026), Warmly (by HubSpot, announced June 30, 2026), Common Room (by Zoom, announced July 2, 2026 and closed in July 2026) and Seam AI (by Clarify, announced July 21, 2026). Persana AI separately joined Rox and sunset its own platform on May 2, 2026. None of these deals disclosed financial terms.

Did Zoom's acquisition of Common Room close?

Yes. Zoom's own blog post on the acquisition states: "The transaction closed in July 2026, and we welcomed Common Room CEO Linda Lian and the Common Room team to Zoom." The deal was announced as a definitive agreement on July 2, 2026 and financial terms were not disclosed. Note that Zoom's newsroom release, which is the version most articles link to, still carried the pre-close wording "expected to close in the coming weeks, subject to customary closing conditions" when re-checked on August 7, 2026. Common Room continued publishing under its own brand after the close, with blog posts dated August 6, 2026 and no post about the acquisition anywhere on its blog.

Is ZoomInfo shutting down?

No. ZoomInfo reported a $650.5 million goodwill impairment and a $643.7 million GAAP net loss for Q2 2026 on August 5, 2026, but a goodwill impairment is a non-cash write-down of past acquisitions, not an insolvency event. In the same quarter ZoomInfo reported $310.4 million of revenue up 1.2% year over year, $110.0 million of adjusted operating income, $87.3 million of cash from operations, and it raised full-year 2026 revenue guidance to $1.207 billion to $1.217 billion. ZoomInfo has announced no shutdown and no acquisition of itself. It did approve a restructuring on May 5, 2026 cutting roughly 600 employees, about 20% of headcount, which is worth raising at renewal.

Was Warmly shut down after the HubSpot acquisition?

No, Warmly was not shut down. Warmly's June 30, 2026 announcement states that existing contracts, pricing, account teams, product experience and integrations remain unchanged, and no wind-down date has been published as of August 7, 2026. Persana by contrast published a dated sunset and deleted customer data, and Pocus stopped selling standalone and moved to a waitlist.

Is the Clado API still working?

Clado's API documentation was still online and showed no shutdown, sunset or deprecation notice when re-checked on August 7, 2026, but Clodo's API page states that the Clado team is shutting down its people search platform and API and that Clodo will handle those requests going forward. Clodo also says its own replacement API "will be releasing in the coming weeks," so neither the wind-down nor the successor has a published date. When this page was first verified on August 2, 2026 the only deprecation recorded on docs.clado.ai was an unrelated legacy-response-format notice dated November 1, 2025; that notice was not visible in the August 7, 2026 re-check, so treat it as unconfirmed. Because the only wind-down notice sits on the successor's site, verify directly with Clado before starting or continuing an integration.

Did Persana AI shut down or get acquired?

Persana AI did both, in sequence. Persana announced it was joining forces with Rox, then sunset the Persana platform on May 2, 2026 following a 30-day export window running April 1 to May 1, 2026, after which its migration guide says all remaining data was permanently deleted and could not be recovered. The persana.ai marketing site was still live on August 7, 2026, carrying the banner "Our next chapter: We're joining forces with Rox" and working demo-booking links, which is why some tool roundups still list Persana as available.

Which B2B contact data providers were acquired in 2026?

No major B2B contact-data provider changed hands in 2026 among the deals documented on this page. The 2026 deals listed here were concentrated in the buying-signal and AI-agent layer: Pocus, Warmly, Common Room and Seam AI. The most recent large enrichment acquisition on this page remains HubSpot's purchase of Clearbit, completed December 4, 2023.

Related reading

• The best AI prospecting tools in 2026
• B2B people search tools compared
• Best sales intelligence platforms in 2026
• Lead enrichment: the complete 2026 guide