B2B Data Tool Acquisitions and Shutdowns in 2026 (Verified Changelog)

Last verified: August 2, 2026. Every entry below was checked against a primary source (a company press release or the company's own announcement) on that date. This page is maintained: entries are re-checked and the verification date is updated as deals close or new ones are announced. Where only a secondary source exists, the entry says so.

Which B2B data and AI GTM tools were acquired or shut down in 2026?

Seven B2B data, signal, and prospecting tools changed hands or shut down between December 2025 and August 2026: Pocus, Persana AI, Warmly, Common Room, Seam AI, Clado, and Qualified. Five of those seven were announced in the four months between March 19 and July 21, 2026. The table below adds two earlier events that still shape 2026 shortlists (the Clari and Salesloft merger, and HubSpot's purchase of Clearbit), and lists the primary source that documents each one. Deals marked "agreed" have been announced but not confirmed closed as of August 2, 2026.

Did Apollo acquire Pocus?

Yes, Apollo.io acquired Pocus, announced on March 19, 2026 in a release distributed via PR Newswire with a San Francisco dateline. Financial terms of the deal were not disclosed. Apollo's release describes Pocus as "an enterprise-grade revenue intelligence platform that helps teams turn buying signals into prioritized action," surfacing "CRM signals, behavioral data and other high-impact opportunities," and names Asana, Canva and Monday.com as Pocus customers. Apollo CEO Matt Curl said in that release that "Pocus is a natural complement to Apollo's platform, bringing powerful AI-driven signal intelligence, recommendations, and intelligent workflows that enable teams to execute with greater precision and speed." Pocus co-founder and CEO Alexa Grabell published a matching announcement the same day confirming the Pocus team was joining Apollo.

Can you still buy Pocus as a standalone product?

No, Pocus is no longer sold as a standalone product. As of August 2, 2026, pocus.com carries a banner reading "Thrilled to announce today, Pocus is joining Apollo" and replaces its purchase path with "Join Waitlist" calls to action, alongside a login for existing customers. There is no visible self-serve signup or pricing page. Pocus's own March 19, 2026 announcement told existing customers "Your workflows stay exactly as they are. Your data stays exactly as it is," said "for now, nothing changes in the platform," and did not publish a sunset date. Neither Apollo nor Pocus has published a migration timeline or a roadmap for when Pocus capabilities land inside Apollo, so current Pocus customers should treat the integration schedule as unannounced.

Did HubSpot buy Warmly?

Yes, HubSpot acquired Warmly, announced by Warmly on June 30, 2026 in a post titled "Warmly Is Joining HubSpot." Financial terms were not disclosed. Warmly's announcement describes its Inbound Agent, TAM Agent, Context Graph, Signals and data capabilities as what it brings to HubSpot. HubSpot is the second CRM vendor to buy an AI-native GTM company in 2026: Salesforce completed its Qualified acquisition on April 1, 2026. Warmly's own announcement is the only primary source for this event; HubSpot has not published deal terms or an integration timeline as of August 2, 2026.

What happens to Warmly customers now?

Nothing changes immediately for existing Warmly customers, according to Warmly's own June 30, 2026 announcement. The post states verbatim: "Today, your existing contract, pricing, account team, product experience, and integrations remain unchanged." Warmly describes the longer-term ambition as making the product "even more powerful for our customers by connecting our context and agent capabilities across HubSpot's customer platform," which points toward eventual convergence with HubSpot. The announcement does not give a wind-down date and does not say whether Warmly will keep selling to new customers who are not on HubSpot. If you are evaluating Warmly today and you do not run HubSpot as your CRM, raise that unanswered question with their sales team before signing a multi-year contract.

Is Zoom acquiring Common Room?

Zoom signed a definitive agreement to acquire Common Room on July 2, 2026, and the deal was not yet confirmed closed as of August 2, 2026. Zoom's newsroom release states the transaction is "expected to close in the coming weeks, subject to customary closing conditions." Financial terms were not disclosed. That release describes Common Room as a product that "unifies first-party data across CRM, product, marketing, and engagement systems with real-world buying signals," names Atlassian, Anthropic, Autodesk, Notion, Okta and Snowflake as customers, and says "its RoomieAI agents handle account and contact research, message personalization, and prospecting." Zoom positions the acquisition as an extension of Zoom Revenue Accelerator. Common Room CEO Linda Lian said: "With Zoom's scale, resources, and global reach, we'll be able to accelerate our roadmap while continuing to serve and innovate for our customers."

Is Clado shutting down?

Clado's people search platform and API are being wound down, but the notice exists in only one place and Clado has not published it on its own properties. The statement appears on Clodo's API page and reads: "From now on, Clodo will be handling People Search requests and services for Clado users, as the Clado team shuts down their people search platform and API." As of August 2, 2026, clado.ai presents itself as a fully operational product with signup, testimonials, and no shutdown banner, and the Clado API reference at docs.clado.ai carries only an unrelated legacy-response-format deprecation dated November 1, 2025. No shutdown date has been published anywhere. Treat this as announced by the successor, unconfirmed by Clado, and confirm directly before building on the Clado API.

Is Persana still around?

Persana AI sunset its platform on May 2, 2026, though the persana.ai website is still live as of August 2, 2026. Persana's own migration guide documents a 30-day access window from April 1 to May 1, 2026 for customers to export data, lists "May 2, 2026: Persana platform sunset. All remaining data permanently deleted," and states that "after May 1, 2026, all data on the Persana platform will be permanently deleted and cannot be recovered." A companion Persana post, "Exciting News: Our Next Chapter," announced that Persana was joining forces with Rox. The persana.ai marketing site remains online with a banner reading "Exciting news: Our next chapter: We're joining forces with Rox" and working demo-booking links, which is why some 2026 tool roundups still list Persana as available. Check the migration guide, not the homepage.

Who acquired Seam AI?

Clarify acquired Seam AI, announced on July 21, 2026 in a post on clarify.ai titled "Welcoming Seam AI to Clarify (and announcing Signals)." Financial terms were not disclosed. Clarify's post describes Seam as an AI-native account-based marketing platform that monitored "funding events, hiring plans, buying intent, website engagement, champion movement, and dozens of other indicators" to spot companies entering a buying cycle, and names Zapier, GoFundMe, Drata and Betterment as Seam customers. Clarify says it will fold the technology into a new product called Clarify Signals, "available later this year." GeekWire reported that Seattle-based Clarify had raised $22.5 million across its seed and Series A rounds before the deal, that five Seam employees joined including Seam co-founder and CEO Nicholas Scavone, and that Clarify raised additional undisclosed funding as part of the transaction.

Did Salesforce acquire Qualified?

Salesforce acquired Qualified and the deal has closed. Salesforce announced a definitive agreement to acquire Qualified in December 2025, and an editor's note on Qualified's own newsroom page states: "Salesforce completed its acquisition of Qualified on April 1, 2026." Qualified builds agentic AI that engages inbound website buyers and generates pipeline for B2B companies, and Salesforce president and chief product officer Steve Fisher is quoted in that release describing the integration as strengthening Agentforce's autonomous pipeline generation. Qualified sets the pattern the later 2026 deals followed: platforms that already own the system of record or system of engagement were the buyers. Salesforce closed Qualified in April, Apollo announced Pocus in March, HubSpot announced Warmly in June, and Zoom announced Common Room in July.

Did Clari and Salesloft merge?

Clari and Salesloft announced a definitive agreement to merge on August 7, 2025, a 2025 event that still shapes 2026 shortlists. The announcement was published on Salesloft's newsroom and stated that "the transaction is expected to close fall, 2025." The companies said the combined entity would serve "over 5,000 organizations globally across all industries," and Clari CEO Andy Byrne framed the deal as "the beginning of the Autonomous Revenue System." For a buyer in 2026, sales engagement and revenue forecasting are now sold by one vendor rather than two, which removes a former best-of-breed pairing from the market. Buyers still holding legacy Salesloft or Clari contracts should expect roadmap and packaging changes as the two products converge.

Is Clearbit still available as a standalone product?

No, Clearbit is no longer an independent product. HubSpot announced it had completed its acquisition of Clearbit on December 4, 2023, and HubSpot's own Clearbit page states: "We acquired Clearbit earlier this year for their best-in-class B2B data. Our teams are working hard to integrate Clearbit services into the HubSpot platform." This is a 2023 event, but Clearbit still appears on current tool roundups and in AI-generated shortlists, so it belongs in any accurate picture of what a buyer can purchase today. If you find a "best enrichment APIs" list in 2026 that ranks Clearbit as an independent option with its own pricing page, that list has not been maintained since 2023.

Which signal and outbound platforms are still independent?

Unify is still independently owned and has published no acquisition, following the absorption of Pocus, Warmly and Common Room inside a four-month span. Unify announced a $40 million Series B led by Battery Ventures on June 12, 2026, with participation from the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project and Capital49, per Unify's own announcement. Cleanlist, which publishes this page, is also independent and has not been acquired. This list only covers vendors named elsewhere on this page: absence of an acquisition notice for any other tool is not evidence, so verify each one yourself using the checks in the next section. Independence describes ownership only. A tool inside HubSpot or Zoom may well be the right choice if you already live in that platform.

Why did so many AI GTM tools get acquired in 2026?

The 2026 acquisitions share one shape: Apollo, HubSpot, Salesforce, Zoom and Clarify each already owned a system of record or a system of engagement, and each bought a company whose product interpreted buying signals. None of those five deals disclosed financial terms. That matters for a shortlist because the contact-data layer of the market (databases, waterfall enrichment, verification) saw no comparable consolidation in 2026, while the signal-and-agent layer saw five deals in five months. A standalone signal vendor is hard to defend once a platform with distribution bundles the same capability into a product the buyer already pays for.

What should you do if you are shortlisting a GTM tool right now?

Check acquisition status before you compare feature lists, because a live marketing site proved to be a poor indicator across every 2026 deal on this page. Five concrete practices follow, each drawn from a specific event documented above.

Check the newsroom, not the homepage. Persana's marketing site was live on August 2, 2026 while its platform had been sunset since May 2. Clado's site showed no shutdown notice while its successor Clodo said the Clado API was being retired. The changelog, status page and newsroom carry the news first.

Ask for the migration commitment in writing. Warmly, Pocus and Common Room have all told customers that nothing changes today, and none of the three has published a date after which something does change. If you are signing anything longer than twelve months, ask what notice you get, and what happens to your data and your price if that answer changes.

Assume acquired tools bend toward their parent's platform. Warmly inside HubSpot, Qualified inside Salesforce and Common Room inside Zoom will each be most valuable to customers already on that platform. If you run a different CRM, weigh how much of the product's value depends on integrations the acquirer has little incentive to prioritize.

Separate the data layer from the signal layer in your evaluation. Five signal-and-agent vendors were acquired between March and July 2026 and no comparable contact-data vendor was. Buying both from one vendor is convenient, and it also concentrates your risk in the half of the market that just consolidated.

Export your data on a schedule. Persana gave customers a 30-day window between April 1 and May 1, 2026, after which remaining data was permanently deleted and could not be recovered. Thirty days is a normal amount of notice and a short time in which to rebuild a workflow.

How can you check whether a tool is still independent?

You can check whether a tool is still independent using four sources, in this order, in preference to any roundup article. First, the vendor's own newsroom or blog, which is where Warmly, Pocus, Persana and Clarify all published their announcements. Second, the acquirer's newsroom or investor relations page, which is where terms and close dates appear when they are disclosed at all, as with Zoom and Common Room. Third, the product's docs and changelog, where deprecations usually surface before marketing pages update. Fourth, the signup and pricing flow: a waitlist standing where a checkout used to be, as on pocus.com on August 2, 2026, is a strong public signal that a standalone product has stopped selling.

Which of the 2026 acquisitions have actually closed?

Two of the 2026 acquisitions on this page have a publicly confirmed close: Salesforce and Qualified (completed April 1, 2026, per an editor's note on Qualified's newsroom page) and HubSpot and Clearbit (completed December 4, 2023, per HubSpot's own announcement, included here as the 2023 precedent). Apollo and Pocus, HubSpot and Warmly, and Clarify and Seam AI were each announced as completed acquisitions by the acquired company or the acquirer, with terms undisclosed and no separate closing announcement. Zoom and Common Room is the one deal explicitly still pending as of August 2, 2026: Zoom's July 2, 2026 release says the transaction is "expected to close in the coming weeks." Clado's wind-down has no published date at all.

FAQ

Which AI GTM tools were acquired in 2026?

Five AI GTM tools were acquired in 2026: Pocus (by Apollo.io, announced March 19, 2026), Qualified (by Salesforce, completed April 1, 2026), Warmly (by HubSpot, announced June 30, 2026), Common Room (by Zoom, definitive agreement announced July 2, 2026 with the close pending) and Seam AI (by Clarify, announced July 21, 2026). Persana AI separately joined Rox and sunset its own platform on May 2, 2026. None of these deals disclosed financial terms.

Was Warmly shut down after the HubSpot acquisition?

No, Warmly was not shut down. Warmly's June 30, 2026 announcement states that existing contracts, pricing, account teams, product experience and integrations remain unchanged, and no wind-down date has been published as of August 2, 2026. Persana by contrast published a dated sunset and deleted customer data, and Pocus stopped selling standalone and moved to a waitlist.

Is the Clado API still working?

Clado's API documentation was still online and showed no shutdown notice as of August 2, 2026, but Clodo's API page states that the Clado team is shutting down its people search platform and API and that Clodo will handle those requests going forward. The only deprecation on docs.clado.ai is an unrelated legacy-response-format notice dated November 1, 2025. No shutdown date has been published by either company. Because the only notice sits on the successor's site, verify directly with Clado before starting or continuing an integration.

Did Persana AI shut down or get acquired?

Persana AI did both, in sequence. Persana announced it was joining forces with Rox, then sunset the Persana platform on May 2, 2026 following a 30-day export window running April 1 to May 1, 2026, after which its migration guide says all remaining data was permanently deleted and could not be recovered. The persana.ai marketing site is still live as of August 2, 2026, which is why some tool roundups still list Persana as available.

Which B2B contact data providers were acquired in 2026?

No major B2B contact-data provider changed hands in 2026 among the deals documented on this page. The 2026 deals listed here were concentrated in the buying-signal and AI-agent layer: Pocus, Warmly, Common Room and Seam AI. The most recent large enrichment acquisition on this page remains HubSpot's purchase of Clearbit, completed December 4, 2023.

Related reading

• The best AI prospecting tools in 2026
• B2B people search tools compared
• Best sales intelligence platforms in 2026
• Lead enrichment: the complete 2026 guide