Clay Competitors: 12 Clay Alternatives With Prices (2026)
Last updated By Victor Paraschiv
The right Clay alternative depends on the Clay job you want to replace. For the email and phone waterfall with no table to build: Cleanlist AI (from $49 a seat a month; we make it), BetterContact ($15 a month) or Generect (pay per result). For a Clay-style table at a lower entry price: Floqer ($49 a month), Freckle ($99), Bitscale ($349), Datablist ($25) or Databar ($99). For list building plus sequences: Apollo.io ($49 a seat, annual) or Unify ($20 a seat). ZoomInfo and Cognism sell the data itself on quotes. Clay starts at $185 a month. Prices checked October 16, 2026 (Databar and Generect October 29).
The 12 Clay alternatives at a glance
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| 1.Cleanlist AI | teams that want verified emails and phone numbers from a waterfall without building a Clay table | $49/seat/mo Starter; Pro $89/seat/mo | 50 credits/mo; 14-day Pro trial with 250 credits |
| 2.Apollo.io | sales teams that want a database and a sequencer in one tool | $49/seat/mo annual ($65 monthly) | 75 credits per seat/mo |
| 3.Floqer | teams that want Clay-style workflows with CRM sync and HTTP calls on a cheaper self-serve plan | $49/mo self-serve (2,000 credits) | 100 credits |
| 4.Freckle | GTM engineers who like Clay's table model and want one credit meter with no actions to track | $99/mo Build | 250 credits, 500 rows |
| 5.Bitscale | teams running Clay-style tables at volume that want to stop counting actions | $349/mo Growth (15,000 credits) | 200 credits |
| 6.Datablist | solo operators and small teams who clean, scrape and enrich CSVs and want a low monthly bill | $25/mo Starter (5,000 credits, 1 user) | 500 credits a year |
| 7.Databar | GTM engineers who want a Clay-style table with an API and an MCP server on one bill | $99/mo Build (5,000 credits) | 100 free trial credits |
| 8.BetterContact | small teams that only used Clay for its email and phone waterfall | $15/mo Starter (200 credits) | 50 credits at signup |
| 9.Generect | teams that used Clay mainly to find and validate contacts and want to pay per result | Pay as you go, top-ups from $20 | $5 free to start |
| 10.Unify | outbound teams that used Clay to find signals and push rows into a sequencer | $20/seat/mo Base (800 credits) | Free plan, up to 3 seats |
| 11.ZoomInfo | enterprise teams that want one deep database and intent data from a single vendor | Not published | ZoomInfo Lite (free, monthly allowance) |
| 12.Cognism | calling teams selling into Europe that need phone-verified mobile numbers | Not published (Standard and Pro, 5 seats included) | No |
12 best Clay alternatives in 2026
Ranked for a 10 to 300 person B2B team, with each vendor's own published price.
1. Cleanlist AI: Best for teams that want verified emails and phone numbers from a waterfall without building a Clay table
We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor. It runs the waterfall Clay users build by hand: 25+ data providers in sequence, stopping at the first verified hit, on a CSV, a Sales Navigator export or a HubSpot and Salesforce list. There is no table to build or maintain.
- Waterfall across 25+ providers
- Email verification after the cascade
- Phone numbers at 10 credits
- Two-way HubSpot and Salesforce sync on Pro and Enterprise
- MCP server from Starter, public API from Pro
Strengths
- The waterfall result with no table to maintain
- 1 credit per verified work email, 10 per phone number, a miss and search free
- Sequences with email and call tasks on every paid plan
Limitations
- No scraping or custom HTTP steps, which is where Clay is stronger
- Priced per seat, where Clay has unlimited seats
- No built-in dialer today
2. Apollo.io: Best for sales teams that want a database and a sequencer in one tool
Apollo.io is a prospecting platform with 240M+ contacts by its own count, plus sequences, a dialer and, from Basic, waterfall enrichment. It replaces the list-building and sending half of a Clay stack, with search filters in place of a table.
- 240M+ contacts, by Apollo's count
- Waterfall enrichment from Basic
- Unlimited sequences from Basic
- CRM integrations from Basic
Strengths
- Database, enrichment and sending in one seat
- A free plan with 75 credits per seat a month
Limitations
- Per-seat pricing grows with headcount, where Clay's seats are unlimited
- A phone number costs 8 credits
3. Floqer: Best for teams that want Clay-style workflows with CRM sync and HTTP calls on a cheaper self-serve plan
Floqer is a no-code GTM workflow builder. Its $49 self-serve plan includes multi-provider waterfalls across 100+ sources, web agents for research, two-way Salesforce and HubSpot sync, HTTP APIs and an MCP server, per its pricing page.
- Multi-provider waterfalls, 100+ sources
- Web agents for research
- Two-way Salesforce and HubSpot sync
- HTTP APIs, webhooks and an MCP server
Strengths
- CRM sync, HTTP APIs and MCP on the $49 plan; Clay puts CRM and HTTP API on Growth at $495
- Unlimited seats, and credits roll over while you subscribe
Limitations
- Still a workflow you design and own
- Cost per record depends on the sources you call
4. Freckle: Best for GTM engineers who like Clay's table model and want one credit meter with no actions to track
Freckle is a Clay-style enrichment table with access to 40+ data providers, priced on outputs with no action credits, per its pricing page. You build columns for waterfalls, web search, AI and agents.
- 40+ data providers, by Freckle's count
- Waterfall enrichment on every plan
- AI and agent columns
- Unlimited seats and tables
Strengths
- One credit meter with no actions to count
- Waterfalls, web search and scraping on the Free plan
Limitations
- Free is capped at 500 rows; CRM sync and HTTP API start on Build at $99
- Still a table you design and maintain
5. Bitscale: Best for teams running Clay-style tables at volume that want to stop counting actions
Bitscale is a Clay-style enrichment grid with waterfalls, AI agents and 100+ data sources, per its pricing page. Paid plans list unlimited actions, and credits are spent only when a provider returns a valid result.
- 100+ data sources and integrations
- Unlimited actions on paid plans
- Credits charged on valid results only
- Two-way HubSpot sync from Growth
Strengths
- No actions meter on paid plans
- Failed lookups and CRM syncs are free, per its pricing FAQ
Limitations
- The first paid plan is $349 a month, above Clay Launch at $185
- Salesforce sync starts on Booster at $799 a month
6. Datablist: Best for solo operators and small teams who clean, scrape and enrich CSVs and want a low monthly bill
Datablist is a spreadsheet-style workspace for cleaning, scraping and enriching lead lists, with waterfall email and phone finders and an AI research agent. Cleaning, deduplication and runs on your own API keys use no credits.
- Waterfall email and phone finders
- AI Research Agent
- Dedup, verification and cleaning tools
- REST API and integrations on Growth
Strengths
- The lowest entry price for a Clay-style table on this list
- Cleaning, dedup and your own API keys cost no credits
Limitations
- A found email costs 25 credits, about 200 emails on Starter
- Automations and the REST API start on Growth
7. Databar: Best for GTM engineers who want a Clay-style table with an API and an MCP server on one bill
Databar is a spreadsheet-style enrichment workspace with 100+ data providers, waterfall email and phone lookups, and an AI researcher that reads the live web and cites its sources, per its homepage. The same table works as a spreadsheet, a REST API, a CLI and a hosted MCP server. It replaces Clay's table for teams that want provider access and automations on one credit balance.
- 100+ data providers on one credit system
- Waterfall email and phone lookups
- AI web researcher with cited sources
- Two-way sync with HubSpot, Pipedrive and Attio
- MCP and CLI access from Build
Strengths
- Every feature on every plan, per its pricing page
- Bring your own API keys from the first plan
- Waterfall misses cost no credits, per its homepage
Limitations
- No free plan after the 100 trial credits
- Batch enrichments cap at 10,000 rows on Build
- Credits roll over for one month only on monthly plans
8. BetterContact: Best for small teams that only used Clay for its email and phone waterfall
BetterContact is a waterfall enrichment tool for emails and mobile numbers across 20+ data sources, charged only when it finds valid data, per its pricing page. It does one Clay job, the contact waterfall, and plugs into Clay itself on Pro.
- 20+ data sources in the waterfall
- 1 credit per email, 10 per mobile
- Charged only on valid data
- API on every plan; Clay and Zapier on Pro
Strengths
- The lowest paid entry price on this list at $15 a month
- You pay only for valid results
Limitations
- Contact data only: no list building, research or sequencing
- Catch-all and phone verification start on Pro
9. Generect: Best for teams that used Clay mainly to find and validate contacts and want to pay per result
Generect is a lead search engine that finds and validates B2B contacts live, with an app, an API and an MCP server on one US dollar balance. Searching is free and you pay per result: $0.03 for a valid email found and $0.40 for a phone number, with nothing charged when nothing is found. It replaces the contact-finding step of a Clay table for teams that would rather pay per result than per seat.
- Free search and filters
- Email finder and email validation
- Phone finder
- Sales Navigator filter import
- API and MCP on the same balance
Strengths
- No subscription and no seats
- Nothing found, nothing charged, per its pricing page
- Email, validation and export prices drop up to 40% as lifetime spend grows
Limitations
- Phone numbers cost $0.40 each on every tier
- Email validation is charged per email checked, whatever the verdict
- No sequencing listed, so sending needs another tool
10. Unify: Best for outbound teams that used Clay to find signals and push rows into a sequencer
Unify is a signal-based outbound platform: a people and company database (1.1B+ people and 65M+ companies from 40+ sources, by Unify's count), job-change and hiring signals, AI email copy and multi-channel sequences.
- Job-change and hiring signals
- Phone and email enrichment from Base
- Multi-channel sequencing
- HubSpot and Salesforce sync from Pro
Strengths
- Signals, contact data and sequences in one tool
- A $20 a seat entry price
Limitations
- Website intent and managed mailboxes sit on the custom Business plan
- CRM sync on Pro is read-only
11. ZoomInfo: Best for enterprise teams that want one deep database and intent data from a single vendor
ZoomInfo is an enterprise contact and company data platform with mobile numbers, business emails, buyer intent and its own engagement tools. If you used Clay to stitch together depth one provider lacked, it is the single-vendor route, bought through sales.
- Mobile numbers and business email
- Buyer intent from Copilot Advanced
- HubSpot and Salesforce integrations
- A free tier, ZoomInfo Lite
Strengths
- Contact data, intent and engagement under one contract
- Buyer intent and website visitor data on Copilot Advanced
Limitations
- No list price on its pricing page
- Bought through sales, packages vary by solution
12. Cognism: Best for calling teams selling into Europe that need phone-verified mobile numbers
Cognism sells B2B contact data with phone-verified mobile numbers. Its Standard and Pro packages include 5 seats each and list MCP and API access. It replaces the phone-data step of a Clay waterfall for teams calling into Europe.
- Phone-verified mobile numbers
- Standard and Pro, 5 seats included
- MCP and API access
- 1 credit per revealed contact
Strengths
- Phone-verified mobiles, Cognism's main selling point
- Data and compliance built for calling into Europe
Limitations
- No published price and no free tier
- A data vendor: no workflow builder or sequencing
Why do teams look for Clay alternatives?
Clay is a spreadsheet-style GTM workspace. You build a table, call providers from a marketplace of 150+ data partners in a waterfall, run Claygent AI research on each row, and send the result to a CRM or a sequencer. It is the most flexible tool in the category, and it suits a GTM engineer who wants to own every step.
People searching for Clay alternatives usually hit one of three walls. Cost: Launch is $185 a month on monthly billing, CRM sync and HTTP API calls start on Growth at $495, and Clay's own docs put a fully enriched record at 6 to 20 data credits on top of the actions meter. Setup: someone has to build the table, order the providers, add verification and fix it when a provider changes. Limits: unused actions expire every billing cycle, and Clay sells no action top-ups.
So the useful question is which part of Clay you need to replace. This page sorts twelve tools by that job. Cleanlist AI publishes this page and is one of the twelve, so read its entry as the vendor's own. We have not run Clay or these tools on a shared test file, so no accuracy figure here is a Cleanlist AI measurement of Clay.
How we picked these Clay alternatives
We picked tools that replace at least one job people buy Clay for: the contact waterfall, a table with AI research, list building, or sequencing. Every price and plan limit comes from the vendor's own pricing page, read October 16, 2026 (Databar and Generect on October 29, 2026). We left out the data providers that run inside the Cleanlist AI waterfall, so none of our own suppliers is ranked here. Persana AI came off the list after it announced it is sunsetting its platform. Cleanlist AI makes one of the twelve and publishes this page, so read its entry as the vendor's own. Its accuracy figures come from our 500-lead benchmark, which is our own test.
Which Clay alternative should you pick?
One pick per use case. Where another tool is the better choice, it gets the pick.
- Cleanlist AI
5 to 50 reps who need verified emails and phone numbers on lists they already have
A waterfall across 25+ providers with no table to build: 1 credit per verified email, 10 per phone number, misses free, from $49 a seat a month.
- Apollo.io
Solo founder or a team under 5 with no ops person
A free plan, a database and sequences in one seat. Build a list and send from it the same afternoon.
- Floqer
GTM engineer who wants Clay's workflow model with CRM sync under $100 a month
Two-way Salesforce and HubSpot sync, HTTP APIs and MCP on the $49 self-serve plan.
- Bitscale
Runs Clay-style tables at volume and keeps hitting action limits
Paid plans list unlimited actions and spend credits only on valid results, from $349 a month.
- BetterContact
Only used Clay for the email and phone waterfall
$15 a month for 200 credits, charged only when it finds valid data. No research or sending.
- Unify
Warm outbound on job-change and hiring signals, with sequences built in
Signals, enrichment and multi-channel sequences from $20 a seat.
- Clay (stay)
Complex multi-source workflows owned by a full-time GTM engineer
Nothing here matches Clay's 150+ marketplace partners, Claygent research and custom HTTP steps in one table. If someone owns it full time, the cost buys real control.
How much do Clay alternatives cost?
The entry price, free tier and contract of every tool on this list, from each vendor's own pricing page.
| Tool | Starting price | Free tier | Contract | Notes |
|---|---|---|---|---|
| Clay | $185/mo Launch ($167 annual); Growth $495/mo ($446 annual) | 500 actions + 100 data credits/mo, 200 rows per table | Monthly or annual (save 10%); Enterprise annual | Unlimited seats. Two meters: actions and data credits. CRM sync, webhooks and HTTP API from Growth |
| Cleanlist AI | $49/seat/mo Starter; Pro $89/seat/mo | 50 credits/mo; 14-day Pro trial with 250 credits | Monthly or annual (25% off) | Replaces the email and phone waterfall. Sequences on every paid plan. HubSpot and Salesforce sync on Pro and Enterprise |
| Apollo.io | $49/seat/mo annual ($65 monthly) | 75 credits per seat/mo | Monthly or annual (save 24%); Organization annual, 3-seat minimum | Replaces list building and sequencing. Waterfall enrichment and CRM integrations from Basic |
| Floqer | $49/mo self-serve (2,000 credits) | 100 credits | Monthly or annual (save 10%) | Replaces the table, waterfall and AI research. Unlimited seats |
| Freckle | $99/mo Build | 250 credits, 500 rows | Monthly or annual (save 15%) | Replaces the table and waterfall. No action credits, unlimited seats |
| Bitscale | $349/mo Growth (15,000 credits) | 200 credits | Monthly or annual (save 10%); Enterprise annual from $15K | Replaces the table and waterfall with unlimited actions |
| Datablist | $25/mo Starter (5,000 credits, 1 user) | 500 credits a year | Monthly or yearly (save 20%) | Replaces list cleaning, scraping and the waterfall. 25 credits per email found |
| Databar | $99/mo Build (5,000 credits) | 100 free trial credits | Monthly or annual (save 12%) | Replaces the table and waterfall. Scale $495/mo for 50,000 credits. Read Oct 29, 2026 |
| BetterContact | $15/mo Starter (200 credits) | 50 credits at signup | Monthly or annual (2 months free) | Replaces the email and phone waterfall only. Charged on valid data |
| Generect | Pay as you go, top-ups from $20 | $5 free to start | No subscription | Replaces contact finding. $0.03 per valid email, $0.40 per phone. Read Oct 29, 2026 |
| Unify | $20/seat/mo Base (800 credits) | Free plan, up to 3 seats | Monthly; Business annual | Replaces signals plus sequencing. Read-only CRM sync on Pro ($60/seat) |
| ZoomInfo | Not published | ZoomInfo Lite (free, monthly allowance) | Quoted by sales | Replaces the data layer at enterprise depth. Intent from Copilot Advanced |
| Cognism | Not published (Standard and Pro, 5 seats included) | No | Quoted by sales | Replaces the phone-data step, Europe focus. MCP and API access |
Which features does each Clay alternative include?
Each row is a tool and each column a capability, checked against the vendor's own pricing or product page on September 1, 2026. If a vendor doesn't say, the cell reads “Not published”.
| Tool | Email data | Phone data | CRM integration | Chrome extension | API access | Free tier |
|---|---|---|---|---|---|---|
| Cleanlist AI | Yes | Yes | Yes | Yes | Yes | Yes |
| Apollo.io | Yes | Yes | Yes | Yes | Yes | Yes |
| Floqer | Yes | Yes | Yes | Yes | Yes | Yes |
| Freckle | Yes | Yes | Yes | Not published | Not published | Yes |
| Bitscale | Yes | Yes | Yes | Not published | Not published | Yes |
| Datablist | Yes | Yes | Yes | Not published | Yes | Yes |
| Databar | Not published | Not published | Not published | Not published | Not published | Not published |
| BetterContact | Yes | Yes | Not published | Not published | Yes | No |
| Generect | Not published | Not published | Not published | Not published | Not published | Not published |
| Unify | Yes | Yes | Yes | Yes | Yes | Yes |
| ZoomInfo | Yes | Yes | Yes | Yes | Yes | Yes |
| Cognism | Yes | Yes | Yes | Yes | Yes | No |
Published and checkedNot offeredNot published by the vendor
How much does Clay cost compared with its alternatives?
Take 1,000 contacts a month that each need a work email and a phone number. In Clay, at 6 to 20 data credits per fully enriched record (Clay's docs), that is 6,000 to 20,000 data credits. Growth's 6,000 covers the low end at $495 a month; the high end needs top-ups at a 30% premium. That is our arithmetic on Clay's published figures.
In Cleanlist AI the same 1,000 contacts cost 11 credits each when both come back, 11,000 credits, which fits Pro at the 15,000-credit level, $599 a month for one seat. Misses cost nothing. BetterContact charges 1 credit per email and 10 per mobile from $15 a month, Generect $0.03 per valid email and $0.40 per phone, and Apollo.io prices per seat with a phone at 8 credits. Full detail is in our Clay pricing breakdown.
Frequently asked questions
What teams ask before they move off Clay.
Who are Clay's main competitors?
They split by the job they take over. Floqer, Freckle, Bitscale, Datablist and Databar are the closest like-for-like tools: tables or workflows with multi-provider waterfalls and AI research. Cleanlist AI, BetterContact and Generect replace the email and phone waterfall with no table to build. Apollo.io and Unify replace list building and sending. ZoomInfo and Cognism sell the data itself on quoted contracts.
What is the cheapest Clay alternative?
BetterContact has the lowest paid plan here: $15 a month for 200 credits, charged only on valid data. Generect has no subscription, at $0.03 per valid email. The cheapest Clay-style table is Datablist Starter at $25 a month, though a found email costs 25 credits there. Clay's Launch plan is $185 a month.
Is there a free alternative to Clay?
Most have a free plan. Freckle gives 250 credits, Bitscale 200 and Floqer 100. Apollo.io gives 75 credits per seat a month, Datablist 500 credits a year, and Unify is free for up to 3 seats. Cleanlist AI's Free plan is 50 credits a month after a 14-day Pro trial. Clay's own Free plan has 500 actions and 100 data credits a month, with no phone enrichment.
Is Apollo better than Clay?
Apollo.io is better for a rep who wants to search a database and send sequences from one seat, from $49 a seat a month on annual billing. Clay is better for a GTM engineer who builds custom workflows, with 150+ data partners, Claygent research and unlimited seats from $185 a month. Our Clay vs Apollo comparison covers both side by side.
What is the best Clay alternative for a non-technical sales team?
Pick a tool with no table to build. Apollo.io fits teams that want a database and sequences in one seat. Cleanlist AI fits teams whose lists already sit in a CRM or a CSV and need verified emails and phone numbers on them, from $49 a seat a month. Floqer, Freckle, Bitscale, Datablist and Databar keep Clay's build-it-yourself model.
What changed in Clay's pricing in 2026?
In March 2026 Clay moved to two meters: actions for platform usage and data credits for data and AI bought through its marketplace. The plans are Free, Launch from $185 a month, Growth from $495 and custom Enterprise, with CRM integrations, webhooks and HTTP API calls on Growth. Unused actions expire each cycle and cannot be topped up. Our Clay pricing breakdown walks through the math.
When should you stay on Clay?
Stay if a GTM engineer owns it and your workflows need custom HTTP calls, scraping, branching logic, Claygent research on every row or a provider order tuned by segment. If the high-volume step is the contact waterfall, keep Clay for research and call a dedicated enrichment API from an HTTP API column, which Clay includes from Growth.
Cleanlist AI vs Clay, head to head.
Clay hands you a table, two meters and a marketplace to build with. Cleanlist AI hands the whole job to an agent: one sentence to Clu, and every Monday 500 verified leads land in your sequence.
The biggest difference. Clay is infrastructure you assemble: tables, columns, Claygents and a sequencer, metered in actions and data credits. Cleanlist AI is the job already assembled: Clu turns one sentence into an agent that searches 1B+ profiles, runs 25+ providers, verifies, sequences and reports to Slack, on one credit balance.
| Measure | Cleanlist AI | Clay |
|---|---|---|
| What it is | Agents that run your GTM: Clu, agents, search, enrichment and Sequences in one app | A data and workflow platform: tables, a 150+ provider marketplace, Claygents and a sequencer |
| Starts at | $49 a seat a month, with 750 credits a seat | $185 a month for the workspace on Launch, or $167 billed annually |
| How you pay | One balance: 1 credit a verified email, 10 a phone number, 0 for a miss | Two meters: data credits from $0.05 each, and actions at under $0.01 each |
| CRM sync | HubSpot and Salesforce from Pro, $89 a seat | From Growth, $495 a month |
| Sends outreach | Email from your own inbox and call tasks, on every paid plan | Email through the Clay Sequencer, from Launch |
Where Clay is stronger
- A marketplace of 150+ data providers, and you can bring your own API keys
- Claygent research steps inside any table, on every plan
- Signals: job changes, company news and social listening from Launch, web intent from Growth
- Warehouse sync with Snowflake, BigQuery, Databricks and Postgres on Growth
- Per-workspace pricing with unlimited users, which favours a large team on Launch
- Ad audiences sent to LinkedIn and Meta
What Cleanlist AI runs for you.
One sentence to Clu, Cleanlist AI's GTM agent, builds an agent. Every Monday it finds 500 new people who match your ICP in 1B+ profiles, gets their emails and phone numbers from 25+ providers, verifies them, adds them to your sequence and posts the run to Slack. All of it is in the 14-day Pro trial. The full feature list is on the pricing page.
10,000+ users, from founders to full sales teams
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