Everyone talks about enrichment.
But nobody tells you what to do with 17 new data fields once you’ve got them.
We built Cleanlist to make enriched data actually usable — not just more overwhelming.
And in 2025, the teams winning outbound aren’t the ones with more contacts. They’re the ones with smarter lead intelligence that tells reps who to contact, when, and why.
Enter: Smart Columns.
Wait, What Are Smart Columns?
Smart Columns are enriched data fields built for decision-making, not just display.
Instead of giving you a bloated CSV, we give you:
- ✅ Verified Emails & Direct Dials (we get more phones than anyone)
- 🏢 Company Details (size, revenue, industry, founding date)
- ⚔️ Competitor Tags (know if they already use X or Y)
- 🎯 ICP Match Score (auto-analyzed against your ideal customer profile)
- 🌎 Geographic scoring
- 📊 Prospect scoring
Each column in your lead list isn’t just more data. It’s a signal:
- Is this lead a good fit?
- Do they work at a company with budget?
- Are they in the right region?
- Are they already using a competitor?
It's like Clay + ZoomInfo, without the 40-hour onboarding.
Or the $40K price tag.
Why This Changes the Game
Your reps don’t need more tabs, tools, or spreadsheets.They need:
- A simple signal of who to prioritize
- Smart sorting to cut through noise
- Accurate contact data that won’t bounce
Cleanlist Smart Columns turn your raw, messy list into:
- ✅ Sales-ready targets
- ⚠️ Low-fit leads to nurture
- 🚫 Junk to ignore
Each list upload gives you:
- Real-time email verification (to avoid bounces and protect your domain)
- Tiered ICP scoring (so you know who’s A-tier vs D-tier)
- Industry and tech stack enrichment (so you can tailor messaging at scale)
- Competitive overlap intel (so you can adjust your pitch)
In other words, you stop sending generic cold emails and start sending data-driven sales conversations.
Real Example: ICP Fit Scoring
Take a lead like Austin Hughes at Unify
Instead of manually checking if he fits your ICP, Cleanlist runs:
- Company match (score: 80%)
- Prospect match (score: 40%)
- Geo match (score: 21%)
Then gives an auto-generated ICP Fit Score: 46.1% — Poor Fit
💡 Matching criteria: Job title is a match
🔁 Recommendation: Nurture, not sell
This saves reps hours of research per list. And more importantly — it prioritizes revenue.
Built for Reps, Not Data Analysts
Other tools give you data.
We give you decisions.
No code. No training. No 10-hour Zapier setup.Just:
- Upload list
- Get smart data
- Sort by fit
- Start booking
Every Smart Column in Cleanlist is:
- Created with sales workflows in mind
- Mapped to a use case (cold email, outbound calls, account prioritization)
- Designed to shorten the time from lead → meeting
You don’t need a RevOps team to interpret your list. You need columns that point to the money.
Smart Columns vs Static Data
Here’s what most tools give you:
- “Company: Acme Inc.”
- “Title: Head of Ops”
- “Email: maybe@acme.com (we think)”
Here’s what Cleanlist gives you:
- ✅ Email: Verified with 99% deliverability
- 📞 Phone: Direct dial or work line (ranked by source quality)
- 🏷️ Competitor Tag: “Uses Databricks”
- 🎯 ICP Score: 78% match to Mid-Market SaaS ICP
- 💬 Suggestion: “Good fit, try with personalization angle #2”
We go beyond contact data — we give sales intelligence that’s actually actionable.
The Hidden Value: Better Campaign Results
Smart Columns don’t just make reps faster — they make campaigns smarter:
- ✉️ Higher deliverability = Better inbox placement = More replies
- 🎯 Better ICP targeting = Better messaging fit = More booked meetings
- 📉 Less waste = Lower cost per lead = Higher ROIs on outbound
You can even A/B test messaging by ICP tier or company size — and route the best-fit leads straight into sequencers like Instantly or Apollo.
TL;DR
If your enrichment tool doesn’t:
- Tell you which leads are worth your time
- Surface verified phones and emails
- Highlight who your competitors are already working with
- Auto-score for ICP match
- Deliver ready-to-upload data without extra cleanup
…it’s not built for outbound. It’s built for dashboards.
Cleanlist is different. We’re here to turn lead data into booked meetings.
Try Smart Columns in Action
Book a demo or start enriching smarter.
Smarter columns. Faster pipeline.
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