Cleanlist + HubSpot
Enrich every contact and company in your HubSpot CRM with verified emails, direct dials, and firmographic data. Cleanlist's waterfall enrichment engine syncs enriched records back to HubSpot automatically, keeping your database accurate and actionable without manual CSV exports.
Key Features
Setup in 4 Steps
Connect HubSpot
Authorize Cleanlist with your HubSpot account using OAuth. No API keys to manage - just click Connect and approve the permissions.
Map Your Fields
Map Cleanlist enrichment outputs to HubSpot contact and company properties. Pre-built mappings cover standard fields; add custom ones in seconds.
Set Enrichment Rules
Choose which lists, lifecycle stages, or workflows trigger enrichment. Use playbooks to enrich new leads on arrival or schedule bulk runs for your existing database.
Activate & Monitor
Turn on the sync and watch enriched data flow into HubSpot. The dashboard shows match rates, credits used, and field-level coverage in real time.
Popular Use Cases
Inbound Lead Enrichment
Automatically enrich every form fill and chatbot lead with verified work emails, direct dials, job titles, and company firmographics before your sales team sees them in HubSpot.
CRM Data Cleanup
Run a one-time bulk enrichment across your entire HubSpot database to fix missing fields, verify stale emails, and standardize job titles and company names.
ABM List Building
Build target account lists in HubSpot, push them to Cleanlist for deep enrichment, and sync the results back with ICP scores so your reps know exactly who to call first.
Frequently Asked Questions
How does the Cleanlist HubSpot integration work?
Cleanlist connects to your HubSpot account via OAuth and syncs contact, company, and deal records. When a new lead enters HubSpot or you trigger a bulk run, Cleanlist's waterfall engine queries 15+ data providers to fill in missing emails, phone numbers, job titles, and firmographic fields - then writes the enriched data back to HubSpot automatically.
Will enrichment overwrite my existing HubSpot data?
No. By default, Cleanlist only fills empty fields. You can configure the field mapping to overwrite, append, or skip on a per-property basis. This gives you full control over which data takes priority.
How many HubSpot contacts can I enrich?
There is no limit on the number of contacts you can sync. Enrichment volume depends on your Cleanlist plan credits. Most teams start with a bulk cleanup of their existing database and then set up automatic enrichment for new leads going forward.
Does this integration work with HubSpot Free?
Yes. The Cleanlist integration works with all HubSpot tiers including the free CRM. You get the same enrichment capabilities regardless of your HubSpot plan level.