šŸš€ Weā€™re live! Use code LAUNCH for 25% off today.
News & Articles

Our articles on Sales, Marketing & Tech

Free insights and resources designed to boost your revenue and streamline your sales processes

The 2025 Ranking of B2B Contact Enrichment Providers
Featured

The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms ā€” Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890ā€¦ but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Hereā€™s the full breakdown of how each provider stacks up in 2025.

6
Ā min read

Latest Articles

Stop "List Laundering": Why Your Last Data Purchase Was a Ticking Legal Bomb

Stop "List Laundering": Why Your Last Data Purchase Was a Ticking Legal Bomb

You thought you bought a valuable assetā€”a list of thousands of potential leads. What you actually bought was potential liability. We will break down exactly how purchased data breaks GDPR, CCPA, and CASL, and how to disarm the ticking bomb before the regulators come knocking.

4
Ā min read
Why Growth Teams Should Treat Their CRM Like a Living System

Why Growth Teams Should Treat Their CRM Like a Living System

CRMs donā€™t fall apart suddenly. They drift. Information ages, fields lose relevance, workflows continue running long after the assumptions behind them stop being true. Most operational problems in a go-to-market engine come from this slow drift. Treating the CRM like a system that changes over time, instead of a static storage tool, makes everything downstream easier to manage.

Sales
Sales
4
Ā min read
Why Most Sales Data Is Wrong by Design

Why Most Sales Data Is Wrong by Design

If youā€™ve ever wondered why half your sequences bounce, why phone numbers go nowhere, or why every ā€œVP of Marketingā€ you email left the company two years ago, youā€™re not crazy. The system is broken. In fact, itā€™s built that way. Sales data isnā€™t wrong because someone messed up. Itā€™s wrong because the entire data supply chain is flawed from the ground up.

Marketing
Marketing
6
Ā min read
What Happens When Every Outbound Email Is Actually Personalized

What Happens When Every Outbound Email Is Actually Personalized

Outbound gets messy fast when the data behind it is wrong. But imagine the opposite. Imagine a world where every contact is verified, every insight is accurate, and every field powering your email is clean. In that world, personalization stops being a gimmick and becomes a predictable revenue engine. This is what outbound looks like when the inputs are finally right.

Sales
Sales
7
Ā min read
How to Build a High Converting Outbound Engine With Only Three Tools

How to Build a High Converting Outbound Engine With Only Three Tools

Outbound doesnā€™t win because you use more tools. It wins because you use the right ones. LinkedIn Sales Navigator to source leads, Cleanlist to turn them into verified contacts, and one outbound platform to send the message. Thatā€™s it. This is the simplest, cleanest, highest converting outbound setup you can run in 2026.

6
Ā min read
What Happens When AI Tries to Sell With Bad Data

What Happens When AI Tries to Sell With Bad Data

When data is outdated, incomplete, or simply inaccurate, AI does what AI does best: it improvises. And in sales, that improvisation shows up as hallucinations, bad personalization, and outreach that makes your team look unprofessional. Hereā€™s what actually happens when AI tries to sell with bad data, with real examples of how everything falls apart.

Sales
Sales
7
Ā min read
Thanks for joining our newsletter.
Oops! Something went wrong.

Want receive the best maketing insights? Subscribe now!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Massa adipiscing in at orci semper. Urna, urna.

Thanks for joining our newsletter.
Oops! Something went wrong.