CleanList Blog | AI-Driven Prospecting & Data Cleaning Insights

The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms — Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890… but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Here’s the full breakdown of how each provider stacks up in 2025.

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Latest Articles

Why Phone Numbers Beat Emails for Cold Outreach

Most sales teams still treat phone calls like a backup plan when emails fail. But the truth is simple — verified phone data drives faster responses, higher connection rates, and shorter deal cycles than any email sequence ever could. Here’s why cold calling isn’t dead, and how phone-first outreach is quietly outperforming inbox-heavy prospecting.

Sales

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The Complete Guide to Cleanlist Workflows

Cleanlist isn’t just another enrichment tool. It’s a full workflow engine built to take you from a raw lead to a fully researched, verified, and CRM-ready contact in seconds. This is your guide to how Cleanlist actually works, how each workflow fits together, and how to get the most out of it from day one.

Tech

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The End of Manual Research: How Smart Columns Change Prospecting Forever

Sales teams waste countless hours every week researching leads before making a single call. Cleanlist’s Smart Columns automate that entire process, turning static lists into living, research-ready data. Here’s how Smart Columns work, why they matter, and what they mean for the future of prospecting.

Sales

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85% Phone Accuracy Isn’t a Flex, It’s a Weapon

Most B2B data tools brag about “accuracy.” Few back it up with numbers that actually connect. Cleanlist consistently reaches 85 percent verified phone accuracy while others stop at 50. This post breaks down how we do it, why most platforms fail, and what that extra 35 percent means for your pipeline.

Tech

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The Problem With Every “All-in-One” Data Tool

Every data platform wants to be the “all-in-one solution” — emails, phones, scoring, CRM syncing — all under one shiny dashboard. But the truth? The more they pack in, the worse each piece performs. Here’s why the future of outbound data belongs to focused, specialized systems — not bloated “everything apps.”

Tech

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The Dirty Secret Behind “Verified Data” — And How Cleanlist Is Breaking It

Most data vendors claim their contacts are “verified.” But here’s the dirty secret: verified rarely means accurate. Cleanlist is breaking that cycle with real-time, multi-source enrichment that delivers up to 70% verified phone coverage — and ICP scoring that actually tells you who’s worth calling.

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Our articles on Sales, Marketing & Tech

The 2025 Ranking of B2B Contact Enrichment Providers

Latest Articles

Why Phone Numbers Beat Emails for Cold Outreach

The Complete Guide to Cleanlist Workflows

The End of Manual Research: How Smart Columns Change Prospecting Forever

85% Phone Accuracy Isn’t a Flex, It’s a Weapon

The Problem With Every “All-in-One” Data Tool

The Dirty Secret Behind “Verified Data” — And How Cleanlist Is Breaking It

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