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The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms — Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890… but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Here’s the full breakdown of how each provider stacks up in 2025.

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